Your Dog Is Clean. So Why Is He Still Scratching? 🤔
Because dog skin sits at pH 6.5–7.2, and most shampoo is built acidic and around SLS, a detergent. Every wash strips the barrier a little more, and he scratches. PawLab is pH-matched, SLS-free, and conditions while it cleans.
Australian Made & Owned
Clean Without The Itch
pH-BALANCED 6.5–7.2
Matched to dog skin, not ours. That's the whole difference.
NO SLS OR SILICONES
No detergent stripping the coat. No silicone faking smooth.
CALMS AS IT CLEANS
Oatmeal, chamomile and aloe vera help soothe irritated skin.
SAFE FOR DOGS AND CATS
One bottle for the whole house. Gentle enough for every bath.
5 Reasons Australians Are Switching To PawLab
1. Dog Skin Isn't Human Skin. Most Shampoo Ignores That.
Human skin sits around pH 5.5. Dog skin sits at 6.5 to 7.2, noticeably less acidic.
Wash a dog in something built for human skin and you work against the barrier that holds moisture in and keeps irritants out. Do it every few weeks and the barrier stops recovering between baths.
PawLab is formulated at 6.5 to 7.2. Matched to the animal it's actually for.
2. Silicone Fakes Soft. This Doesn't.
Most shampoos that promise a silky coat are using silicone to deliver it.
Silicone coats the hair shaft. It feels smooth the moment you towel him off, which is the point. It also builds up over repeated washes and never actually hydrates the coat underneath.
PawLab conditions with panthenol, glycerine, hydrolysed oat protein and guar gum. Real hydration, so the softness is the coat rather than a coating on it.
3. Check The Label For SLS. Most Dog Shampoo Has It.
Sodium lauryl sulfate is a detergent. Same class of surfactant used in dish soap, and it's in a lot of dog shampoo because it's cheap and it foams beautifully.
Foam feels like clean. It isn't. SLS strips the natural oils out along with the dirt, which is why the coat squeaks in the bath and feels dry two days later.
No SLS. No parabens, PEGs, phthalates, silicones, synthetic fragrance or colours.
One Wash. Clean Coat, Comfortable Skin.
A plant-based 2-in-1 that lifts dirt, odour and loose fur while conditioning the coat and helping soothe sensitive skin. pH-matched at 6.5 to 7.2, free from the ingredients that cause the problem in the first place.
Shampoo and conditioner in one wash
pH-balanced 6.5–7.2 for dogs and cats
Oatmeal, chamomile and aloe vera to help soothe
No SLS, parabens, silicones or synthetic fragrance
Australian Made & Owned
4. If The Skin's Already Irritated, Cleaning Isn't Enough
When a dog is already scratching, a wash that only removes dirt leaves you where you started.
Colloidal oatmeal, chamomile extract and aloe vera help calm and soothe irritated skin. Allantoin and thyme extract support the skin barrier while the wash is on.
No ketoconazole, no harsh medicated actives. Gentle enough to use as often as he needs it.
5. One Bottle, Because Nobody Uses The Second One
The two-step routine assumes you'll shampoo, rinse, condition, wait two minutes, then rinse again, with a wet dog trying to leave the bathroom.
Nobody does that. The conditioner sits in the cupboard.
PawLab cleans and conditions in one wash, so the coat gets both without a routine you'll abandon by the third bath.
Every Ingredient Earns Its Place
Panthenol & Glycerine
Hydrate and condition the coat properly, rather than coating it.
Chamomile & Aloe Vera
Botanical ingredients chosen to help support comfortable skin.
Colloidal Oatmeal
Helps calm and soothe irritated, sensitive skin.
No Harsh Additives
No SLS, parabens, PEGs, phthalates, silicones, synthetic fragrances or colours.
What Most Dog Shampoo Gets Wrong
OTHERS
What Most Dog Shampoo Gets Wrong
OTHERS