Your Dog Is Clean. So Why Is He Still Scratching? 🤔
Because dog skin sits at pH 6.5–7.2, and most shampoo is built acidic and around SLS, a detergent. Every wash strips the barrier a little more, and he scratches. PawLab is pH-matched, SLS-free, and conditions while it cleans.
Australian Made & Owned
Clean Without The Itch
pH-BALANCED 6.5–7.2
Matched to dog skin, not ours. That's the whole difference.
NO SLS OR SILICONES
No detergent stripping the coat. No silicone faking smooth.
CALMS AS IT CLEANS
Oatmeal, chamomile and aloe vera help soothe irritated skin.
SAFE FOR DOGS AND CATS
One bottle for the whole house. Gentle enough for every bath.
No Mystery Ingredients. No Fake "Clean" Claims.
pH balanced & hypoallergenic
Matched to your dog's natural skin pH, so the barrier stays comfortable with every wash.
Naturally derived scent
Lemongrass hydrosol only. Clean, not perfumed.
PLANT-BASED FORMULA
Made with organic, plant-based ingredients.
Free from additives
No parabens, PEGs, phthalates, SLS, silicones, synthetic colours or fragrances.
pH balanced & hypoallergenic
Matched to your dog's natural skin pH, so the barrier stays comfortable with every wash.
Naturally derived scent
Lemongrass hydrosol only. Clean, not perfumed.
PLANT-BASED FORMULA
Made with organic, plant-based ingredients.
Free from additives
No parabens, PEGs, phthalates, SLS, silicones, synthetic colours or fragrances.
What Most Dog Shampoo Gets Wrong
OTHERS
What Most Dog Shampoo Gets Wrong
OTHERS
5 Reasons Australians Are Switching To PawLab
1. Dog Skin Isn't Human Skin. Most Shampoo Ignores That.
Human skin sits around pH 5.5. Dog skin sits at 6.5 to 7.2, noticeably less acidic.
Wash a dog in something built for human skin and you work against the barrier that holds moisture in and keeps irritants out. Do it every few weeks and the barrier stops recovering between baths.
PawLab is formulated at 6.5 to 7.2. Matched to the animal it's actually for.
2. Silicone Fakes Soft. This Doesn't.
Most shampoos that promise a silky coat are using silicone to deliver it.
Silicone coats the hair shaft. It feels smooth the moment you towel him off, which is the point. It also builds up over repeated washes and never actually hydrates the coat underneath.
PawLab conditions with panthenol, glycerine, hydrolysed oat protein and guar gum. Real hydration, so the softness is the coat rather than a coating on it.
3. Check The Label For SLS. Most Dog Shampoo Has It.
Sodium lauryl sulfate is a detergent. Same class of surfactant used in dish soap, and it's in a lot of dog shampoo because it's cheap and it foams beautifully.
Foam feels like clean. It isn't. SLS strips the natural oils out along with the dirt, which is why the coat squeaks in the bath and feels dry two days later.
No SLS. No parabens, PEGs, phthalates, silicones, synthetic fragrance or colours.
One Wash. Clean Coat, Comfortable Skin.
A plant-based 2-in-1 that lifts dirt, odour and loose fur while conditioning the coat and helping soothe sensitive skin. pH-matched at 6.5 to 7.2, free from the ingredients that cause the problem in the first place.
Shampoo and conditioner in one wash
pH-balanced 6.5–7.2 for dogs and cats
Oatmeal, chamomile and aloe vera to help soothe
No SLS, parabens, silicones or synthetic fragrance
Australian Made & Owned
4. If The Skin's Already Irritated, Cleaning Isn't Enough
When a dog is already scratching, a wash that only removes dirt leaves you where you started.
Colloidal oatmeal, chamomile extract and aloe vera help calm and soothe irritated skin. Allantoin and thyme extract support the skin barrier while the wash is on.
No ketoconazole, no harsh medicated actives. Gentle enough to use as often as he needs it.
5. One Bottle, Because Nobody Uses The Second One
The two-step routine assumes you'll shampoo, rinse, condition, wait two minutes, then rinse again, with a wet dog trying to leave the bathroom.
Nobody does that. The conditioner sits in the cupboard.
PawLab cleans and conditions in one wash, so the coat gets both without a routine you'll abandon by the third bath.
Real Dogs. Real Baths. Real Australians.
Not actors. Not a studio. Pet parents filming their own bath time.
What Happened After The First Wash
I noticed that after my dog's bath he was doing a lot of scratching, so I ordered the 2-in-1 shampoo and conditioner. What a difference. No scratching, and his fur was lovely and soft and shiny.
After trying so many different shampoos from pet stores and vets to help our itchy pooch, this is the ONLY one that has eased her allergy issues. No more constant scratching, no more chewing and licking at paws. It's been a godsend!
My dog used to have dry skin after baths, but since using this there's no dryness at all. His coat is incredibly soft and shiny, and he seems much happier after bath time. A little goes a long way.
Every Ingredient Earns Its Place
Panthenol & Glycerine
Hydrate and condition the coat properly, rather than coating it.
Chamomile & Aloe Vera
Botanical ingredients chosen to help support comfortable skin.
Colloidal Oatmeal
Helps calm and soothe irritated, sensitive skin.
No Harsh Additives
No SLS, parabens, PEGs, phthalates, silicones, synthetic fragrances or colours.
What Bath Time Actually Looks Like
1. WET
Wet the coat right through with warm water. No dry patches.
2. LATHER
A small amount worked through until it lathers. A little goes a long way.
3. MASSAGE
Leave it on for one to two minutes so the conditioning ingredients can work.
4. RINSE
Rinse until the water runs clear. Towel dry, and that's it.
Frequently Asked Questions
PawLab combines shampoo and conditioner in one wash. It cleans dirt, odour and build-up while helping hydrate and condition the coat, so you don't need a separate conditioner or a second rinse.
The formula is pH-matched to dog skin at 6.5–7.2 and free from SLS and silicones, and it uses colloidal oatmeal, chamomile and aloe vera to help calm irritation. If the itching is severe or persistent, see your vet. This is a wash, not a treatment.
Yes. Hypoallergenic, free from harsh additives, and gentle enough for regular use. Allantoin and thyme extract help support the skin barrier while the wash is on.
As often as they need it. That's the point of a pH-matched, SLS-free formula. You don't have to save it for special occasions.
Yes. Same formula, safe for both dogs and cats. One bottle for every animal in the house.
It helps release loose fur from the undercoat during the wash, leaving the coat smoother and easier to brush. Less loose fur in the coat means less ending up on your couch.
None of them. No SLS, parabens, PEGs, phthalates, silicones, synthetic fragrances or colours.
No. Lemongrass hydrosol only, naturally derived. Clean rather than perfumed, and gentle enough for sensitive noses.
Less than you'd expect. Start with a small amount on a fully wet coat, work it in until it lathers, and add more only if the coat needs it. A little goes a long way.
45 days, full refund, no questions asked.
Clean Coat. Comfortable Skin. One Bottle.
No dry, flaky coat afterwards.
No second bottle you'll never use.
45-Day RISK-FREE trial
Australian Made & Owned